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Tune Up Your Personal Ad
Read of your personal ad and ask yourself this one question: “Would I be interested in me if I read this as a stranger?” If the answer is a resounding “no” then it needs some work! If you answer yes, then there is still a chance that you are being a little biased toward your own selling points. Be objective. Take a step back when you read it. If it has been a while since you actually read your ad be sure to take a good look at the spelling, wording and content. Try viewing it from a less personal viewpoint. Don’t let your advert become dated, otherwise you might miss out on date! A very important point is the headline of your personal ad. The sole purpose of the headline is to get the reader's attention. They typically scan the headlines and photos. Make your headline unique, catchy and very interesting. Here's an example of a decent headline;
Don't just laugh and dismiss it. Doesn't it make you curious? It's catchy if you happen to be in the Phoenix area. It is unique and is likely to make the reader want to see more. Browse through some personals and see what headlines are ho-hum and which get your attention. A good headline will put your ad at the front and center among a sea of boring ads. Be sure to include recent photos in your personal ad. At least one photo should be a relatively close face shot. You will do well to include several photos including one or more that show you doing something interesting. Do you have a hobby or do you do something interesting? Go ahead, show off your fine self riding your Harley! A typically interesting body text might look something like this: That ad is warm and inviting and is likely to attract a high quality response because it reflects a quality person. If you included photos you are very likely to get some replies. Be sure to tweak your ad now and then. As time passes you're more likely to be able to take an objective look at your ad headline and body text. Sometimes a seemingly small change will result in a much more favorable response rate.
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"Tune up your personal ad: Read of your personal ad and ask yourself this one question: Would I be interested in me if I read this as a stranger?" |
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